The social media companies have handed over control to AI at an alarming rate and appear to be ignoring human reports of damaging trends. Nowhere is this more apparent than on LinkedIn. For months women, global majority professionals and anyone posting about things not considered 'corporate' have seen their reach plummet. When women around the world reported an exponential rise in impressions simply by changing their profiles to men, we started a petition to bring the whole issue to light.
This campaign isn't about getting likes, it's about getting voices heard, businesses promoted and opening financial opportunities for everyone. Because if the world's largest business networking site only welcomes members who look and speak a certain way then business is heading in the wrong direction.
LinkedIn has joined the other social networks where clickbait and outrage has become the currency. We can change this — not by fighting LinkedIn but by letting them know the platform you want to see, the voices you want to hear and the business world you want to exist in. Because there are hundreds of academics, experts and tech specialists with the data and solutions to make the feed fair. We all need to shout loud enough for LinkedIn to listen to their solutions.
Making your voice heard is easy. We've created a series of posts with protest slogans that cover topics for lurkers as well as established content creators and curators. Download the one that speaks to you and post with a personal message you'd like LinkedIn to hear. Add #FairnessInTheFeed and we'll track and log everything to make sure LinkedIn gets the message.
Jane Evans
London UK
"I want an algorithm where feminism isn't considered a 'niche category'. We need all voices heard to make real change for everyone."
Cindy Gallop
New York USA
"I want just one, very simple thing, LinkedIn. I want the people who follow me because they want to see my posts, to see my posts.
All 140,000 of them.
That's all."
London UK
"I want women to recognize: we are the network. When we withdraw our emotional labor, content creation, and professional generosity, LinkedIn becomes a wasteland. The power has always been ours."
Samantha Katz
New York USA
"Leadership today means ensuring our technology strengthens opportunity for all and elevates the performance we expect from world-class organizations."
Lee Chambers
Preston UK
“Algorithmic silence is algorithmic violence. And when violence is against your terms and conditions, it’s a bit hypocritical that this is being allowed to happen”
Sulaiman R. Kahn
London UK
“I have never felt truly safe with social media and algorithms. LinkedIn is no different. Nothing has changed… So, I believe in (the real AI) access intimacy rather than artificial intelligence…”
Kalyanna Williams
Greater Phoenix Area USA
"Over 400K Black women have been pushed out of the workforce and now need to rebuild their careers in an AI-driven economy where visibility is their greatest currency. LinkedIn has an opportunity to lead by removing artificially curated barriers."
Amanda Baker
Woking UK
"LinkedIn used to be the place that helped me to build my business through the quality of reach and connections I worked hard to create and build. Now it's become the place that makes me feel exhausted."
Matt Lawton
QLD Australia
“LinkedIn has an obligation to treat all its members fairly because they hold the keys to opportunity.”
What do you want to say to LinkedIn?
We'll post the smartest, most thoughtful and funniest messages here each week.
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